AC Milan have benefitted from Christian Pulisic’s goals and assists this season but also from a commercial point of view as ‘Pulisic-mania’ sweeps across the globe.
As PianetaMilan recalls, Milan paid just €20m plus €2m in bonuses to sign Pulisic from Chelsea after a difficult season. Since arriving, he has racked up 12 goals and provided eight assists in 39 games across all competitions.
The Pulisic effect, however, is not only felt on the pitch but also off it. The captain of the United States national team took the number 11 shirt , the one that belonged to Zlatan Ibrahimović before.
Mike Moylan – the founder of Soccer.com, which is the number one platform in the world for purchasing football items – has revealed the incredible numbers on the sale of Milan products since Pulisic’s move to Serie A.
“I am happy to announce that since we started working together last February, sales of AC Milan merchandise have increased by 147%,” he said.
“Since Christian Pulisic was signed, sales have increased by 400% , with Pulisic forming the 70% of the choice of all our names and numbers to put on the jerseys.
“I am also pleased to announce that Milan are the second-fastest growing team among all our licenses. In collaboration with PUMA North America, we have seen AC Milan become the most watched first team in the Italian league.
“We have never seen this type of growth over the past decade and the collaboration with Puma North America will make us achieve even greater results in the future.”
