Manchester United have today launched SEE RED – a campaign to tackle racism and discrimination.
The new initiative builds on the work of United’s ‘All Red All Equal’ anti-discrimination programme and features a video challenging the club’s fans to think about diversity.
The video highlights Andy Cole’s title-clinching goal in the 1999 Treble season, Jesse Lingard’s FA Cup-winning strike in 2016 and Marcus Rashford’s added-time penalty to seal an epic comeback win at PSG in 2019.
The aim is to make United fans think about key moments in their team’s glittering history that could not have happened without diversity and the contribution of black and Asian players.
The campaign also encourages fans to report incidents of racism or other hate crimes and to stand up for those who may suffer discrimination.
United players, including Rashford, Anthony Martial, Fred and Axel Tuanzebe, have been subjected to racist abuse on social media in recent months, and the club are determined to call out such abhorrent conduct, with the launch of a new online reporting system.
Richard Arnold, United Group Managing Director, said: “We are proud that players of all ethnicities, religions and nationalities have pulled on the Manchester United jersey over the years.
“We challenge our fans, and indeed fans of every club, to watch this and think about their own favourite memories, their top teams and their most celebrated players.
“How different would those memories be without the diversity of some of the best players in the world who have graced our game and our club?
“Sadly, footballers across the country continue to receive abuse online, seemingly without fear of censure.
“United has been, and always will be, a club for all. We do not believe real fans are racist and today, we call on those fans to join us in the battle against discrimination.
“We are proud of the rich diversity of our players and our fans. This club is open for all and we count on the support of our fans to keep it that way.
“It’s not good enough for us all to sit silently on the sidelines when we see or read racist remarks or behaviour. Inaction has a consequence. We must call it out. We must not tolerate it. If you see it or read it – report it.”
United players past and present feature in the SEE RED video, including Dwight Yorke, Rio Ferdinand, Ji-Sung Park and Lauren James.
United have also set up a new online reporting system for fans to use. A new user-friendly reporting form, available via manutd.com/seered, can be used to report any instances online.
As well as the video and online reporting system, the giant seat wraps in the lower tiers at Old Trafford have also been replaced ahead of the match against Brighton to promote SEE RED.
Fans can engage with the SEE RED initiative on social media using #SeeRed. Instances of racist abuse on any social media platform can be reported via manutd.com/seered.