BARCELONA will be sporting a new logo on their kit for the Clasico against Real Madrid TONIGHT.
The La Liga giants announced a partnership with music streaming service Spotify in June 2022 as part of a long-term deal.
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SunSport has knowledge on upcoming sponsors.
Will Barcelona have a logo of Catalan singer Rosalia on their shirt?
Xavi’s side usually take to action donning a gold version of the Spotify logo on their kit as part of the partnership.
However, against Real Madrid, Barca will be sporting the image of Catalan singer Rosalia’s third studio album, Motomami, on its one-year anniversary.
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This is the second artist that will be featured on the team’s kit, with artist Drake previously having his OVO owl logo appear front and centre on player’s jerseys.
Who is the singer Rosalia?
Rosalia, 30, is one of Spain’s most famous and successful singers. She has won multiple awards during her career, including two Grammy’s, and has accumulated 10 number-one singles in her home country.
The singer has also twice been named as Spain’s most influential woman by Forbes.
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Why did Barcelona previously wear Drake’s OVO owl on their jersey against Real Madrid?
Barcelona’s sponsorship with Spotify opened up endless opportunities for the La Liga side after the long-term deal was announced.
With the Camp Nou renamed as ‘Spotify Camp Nou’, the partnership allowed for a unique change of jersey sponsor.
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Xavi’s team only sported the OVO owl on their kit for one match against Real Madrid.
With music artist Drake making history, becoming the first artist to reach 50 billion streams on Spotify, Barcelona opted to wear the OVO owl on their jersey in El Clasico to celebrate his success – the owl being the symbol of Drake’s brand.
Barcelona explained the reasoning for this, stating that they are looking to bring football and music together with the sponsorship.
They wrote: “One of the main ideas behind the alliance between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences around the world.
“As both are capable of bringing people together and exciting fans, for the first time, the men’s football team will enter the pitch for Sunday’s Clásico wearing a jersey featuring the logo of an internationally acclaimed artist – rapper and singer Drake, winner of 4 Grammy awards and the first to surpass 50 billion streams on Spotify – rather than their main partner’s logo.”
