AC Milan are set to net themselves a nice windfall from the new long-term extension they have signed with PUMA, a report claims.
A statement on the official website confirms that the deal between the Rossoneri and their shirt maker has been extended having first been established in 2018 when the German manufacturer took over from Adidas.
La Gazzetta dello Sport reports that the deadline has now shifted from 2023 to 2028. It is a reflection of a commercial project that started to take off already a couple of years ago and – with the effect of the Scudetto and a general increase in brand value – could really accelerate.
With regards to the economic aspect, no official figures have been leaked from Milan but broadly speaking, the deal will go from €14m per year to around €30-35m for what becomes the richest sponsorship deal in the club’s history.
This money will evidently be reinvested in the growth of the club, in all aspects. As part of the agreement, the German manufacturer also becomes Vismara’s ‘Official Naming Partner’ as the home of the academy and women’s team will become ‘Centro Vismara – PUMA House of Football’.
As part of this, it foresees targeted investments on the next generations of youth players and will also host events and initiatives. Milan’s commercial revenue continues to grow.
